Case Study: The Palms

See how a .STORAGE domain helped a local storage directory gain visibility in a highly competitive market.

Local Visibility

ThePalmsLosAngeles.STORAGE was launched to provide residents of Palms, Los Angeles and the surrounding areas in West Los Angeles a convenient place to compare nearby storage facilities. The goal of the site was to gain search visibility for searches specific to this area of Los Angeles. To achieve this, the following were executed:

  • Search engine optimized website
  • Action-oriented design to drive rentals

Since this .STORAGE domain has been launched, it has climbed to highly visible positions in Google for many of the keywords deemed most important for the website. Significant results include:

  • First page ranking for all major searches for storage in Palms including: storage facilities, storage units, mini storage, and self storage
  • Mix of first and second page rankings for keywords targeting UCLA students who need summer storage
The Palms Los Angeles Storage homepage

By the Numbers




ThePalmsLosAngeles.STORAGE has made great traction in a highly competitive market. Without the benefit of a physical location and the local search benefits that come with a local location, this .STORAGE domain is competing for a variety of highly competitive terms in one of the nation’s most competitive markets.


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