Case Study: WaveSelfStorageMo.STORAGE

See how .STORAGE helped a local storage facility own their neighborhood and gain visibility across St. Louis, MO.

Neighborhood Domination, City-Wide Visibility

WaveSelfStorageMo.STORAGE was launched to represent a single-facility self storage operator in St. Louis, MO. The goals for this site were to be highly visible for the neighborhood W-Ave Storage is located in, as well as the surrounding area. To achieve this, WaveSelfStorageMo.STORAGE was executed with the following:

  • Search engine optimized website
  • Action-oriented design to drive rentals
  • Local search optimization


W-ave Storage homepage
View of St. Louis from top of Arch

WaveSelfStorageMo.STORAGE experienced immediate success after launch and continues to thrive five months later. Not only is W-Ave Storage highly visible in their immediate area, the Loft District, but they’ve gained visibility across the city of St. Louis and are appearing for valuable searches, including:

  • Top four Google results when searching for storage in the St. Louis Loft District
  • Appears on first page for storage searches in surrounding neighborhoods
  • Appears on first page for ten searches for storage in Downtown St. Louis
  • Appears in local pack results for highly competitive terms, including “mini storage st louis mo,” “self storage st louis mo,” and “storage facility st louis mo.”


By the Numbers






With 44/45 tracked keywords ranking in the top 20 Google results, WaveSelfStorageMo.STORAGE has achieved every goal set for this website and more. This .STORAGE domain completely owns the Loft District, where it’s located, ranks on the first page for the immediately surrounding neighborhoods, is showing up frequently in searches for storage in Downtown St. Louis, and is even showing up in searches for storage city-wide.

.STORAGE has helped this single-location facility compete with national self storage operators and national self storage aggregators and thrive in their local market.


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