Meet Our Team

Learn more about the leadership and team behind the .STORAGE domain movement.

Jan Pretorius

Chief Executive Officer

A long time New York-based Strategy Consultant with firms like Booz & Co (former Booz Allen Hamilton) and Deloitte Consulting, Jan joined the .STORAGE team in 2015. A former investment banker and published investment specialist, the companies he has worked with and for include BOE NatWest Markets, Sun Capital, ABN AMRO, BMW Finance, Verizon Communications, Elsevier, MTN, EDI Holdings, Compaq, and Siemens.

Paul Yoachum

Chief Marketing Officer

Paul has 17+ years of B2B and B2C marketing and management experience in multiple industries. With both client-side and agency experience, he has worked with some of the world’s biggest brands including Verizon, Microsoft and CenturyLink. Prior to joining .STORAGE, Paul was instrumental in driving the company VitalSmarts growth from $20M to $60M in five years, which led to an acquisition by TwentyEighty, Inc. in 2015. Paul’s marketing team also received a 2010 Stevie for “Marketing Department of the Year” from The American Business Awards.

Dan Cook

Marketing Manager

With 20+ years of marketing and communications experience, Dan has worked with companies such as LANDesk, Novell, Wordperfect, Lenovo, IBM, and General Mills. As a key member of the marketing team at LANDesk, Dan’s efforts were a significant factor in the acquisition of the company by Avocent for $460 million and the winning of numerous industry and product awards, including the Ernst & Young Entrepreneur Award for the CEO. Dan has also helped launch several startups in the technology, healthcare, and corporate training industries.

Emily Bell McCormick

Marketing Manager

Emily has managed marketing and public relations for the likes of Deloitte & Touche, Fitch, and several advertising and marketing agencies including Columbus-based Ologie and Salt Lake based-Axis41. She co-founded two womenswear lines, Shabby Apple ( and ANDOLSEK ( In her current role as a consultant, she has administrated the full gamut of marketing and strategy projects for high profile storage companies. Emily specializes in startup strategy specific to the self storage and fashion industries.

FairWinds Partners

Operation Lead

FairWinds Partners, a leading domain name strategy and TLD registry management firm, is the operational lead for .STORAGE Top Level Domain. Supporting everything from running the registry to managing back-end infrastructure to assisting actual registrants, FairWinds is a critical member of the .STORAGE team. For inquiries related to the registry or its operations, please contact

.STORAGE News & Blog Posts

How to Prepare for Google’s Mobile-First Index

Over the next few months, Google will slowly roll out the mobile-first index, which puts mobile websites at a priority over desktop. This switch, according to Google, shouldn’t have a major effect on current search engine rankings, but that can’t be known for...

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3 Security Upgrades to Build Trust with New gTLDs

Over the course of the year, the internet has seen a shift in the way we look at domain names. More than 1,000 new top-level domain extensions have hit the market in the last 12 months, and with that has come a new wave of consumers wondering, “Is this new...

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