About .Storage Domains

Learn a bit about how .Storage domains came to be.


What is .STORAGE?

.STORAGE is a new top-level domain (TLD), like .COM or .GOV. But unlike .COM, .STORAGE is only for storage-related websites, making .STORAGE sites more credible and appealing to consumers as they search for solutions to their storage needs.

.STORAGE allows organizations of all sizes to own unique and descriptive web addresses that better reflect storage brands, services, products, and content. The use of .STORAGE will help any storage-related website become more findable and prominent online.



.STORAGE is the only online namespace focused entirely on storage. Here are some of the benefits:

  • Better Names – More intuitive and descriptive domain names.
  • Availability – Unlike .COM, where your preferred domain name may already be taken, .STORAGE opens up a whole new world of possibilities.
  • Easier to Find – When customers search for your business, having a .STORAGE domain name will help you stand out among the crowded search results.
  • Consumer Recognition and Trust – Because .STORAGE websites must be storage-related, the .STORAGE address will act as a signal to consumers that you are a vetted and known storage-related business.
  • Innovative Opportunity – These new domains offer the chance to be on the cutting edge one of the biggest change to the Internet in years.


Join the Founders Program

.STORAGE will be going through a phased launch process over the next 12 months. Before launching to the storage industry or to the public, .STORAGE will be inviting companies to take part in a Founders Program. This program will allocate a number of attractive .STORAGE addresses at no cost to companies who wish to be amongst the first to have their own .STORAGE domain name.

The Founders Program offers the opportunity to be on the leading edge of one of the most significant changes to the Internet since its creation. Participation is on a ‘first come, first served’ basis and the number of .STORAGE domain names that can be allocated to Founders is limited by ICANN.


Founders Program

April 1, 2016 – August 30, 2016

Offers storage companies the opportunity to be an early mover by claiming attractive .STORAGE domains before they become available to industry peers.

Trademark Sunrise Period

July 5, 2016 – August 30, 2016

Allows the owners of trademarks to register their trademarked domains at low cost.

Storage Industry Phase

September 6, 2016 – January 3, 2017

A phase open to members of the storage industry. Participants can get domains relevant to their business and brands. Others may be considered on a case by case basis.

General Availability

July 10, 2017 – Onward

Domains become available for any individuals, businesses or organizations that qualify as storage-related per the registry policies.

.STORAGE News & Blog Posts

How to Prepare for Google’s Mobile-First Index

Over the next few months, Google will slowly roll out the mobile-first index, which puts mobile websites at a priority over desktop. This switch, according to Google, shouldn’t have a major effect on current search engine rankings, but that can’t be known for...

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3 Security Upgrades to Build Trust with New gTLDs

Over the course of the year, the internet has seen a shift in the way we look at domain names. More than 1,000 new top-level domain extensions have hit the market in the last 12 months, and with that has come a new wave of consumers wondering, “Is this new...

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